Finalist-PhilBlogAwards 2010

Finalist-PhilBlogAwards 2010
Finalist for society, politics, history blogs



Sunday, September 28, 2008


Prof. Erle Frayne Argonza, sociologist & economist, was interviewed anew by the team of the Kapuso program of GMA7. The Kapuso is hosted by Jessica Soho, and operates the 9:30-10 pm block time every Saturdays.

The topic for the September 27 episode, where Prof. Argonza appeared, was about gender and beauty expectations. The title “Kontra-Losyang: Why Is This So?” aptly describes the interview segment for the resource speaker.

Prof. Erle Argonza explained first of all that there is this age-old expectation, in gender relations, that the woman must indeed maintain a beauty demeanor, use beauty kits as part of wellness sustenance, and must delay aging or look young before her husband.

The behavior has both cultural (anthropological) and relational (sociological) factors involved in it. It has become part of human adaptation (anthropological), while it reinforces the power relations between man and woman.

While the old notions of beauty and ‘kontra-losyang’ are still around, Erle Argonza clarified that there is an emerging trend today for men to exude a similar behavior. Young and middle aged men of today are more conscious of their grooming, skin care, hair care and physical wellness than before, and the behavior has to be sustained so as to delay aging and reinforce the marital bond.

As concepts of gender parity become popularized, alongside the increasing paradigm of wellness (health-related), both man and woman must consciously practice skin care, hair care, oral care, physical care, and dress well before their respective partner. Doing otherwise could have a downgrading effect on the self-esteem of any spouse, which could strain marital relations later.

Incidentally, the socialization processes and opportunities for both genders to follow the mutual expectation are well built as early as adolescence when a man or woman begins to practice looking for choices of mate. The older ages, seniors included, are also adapting to the behavior modification patterns, as the new trend picks up pace.

[A & A Consultancy, 28 September, 2008, Quezon City, MetroManila]

1 comment:

Ian De los Reyes said...

May you continue to appear in the media Prof Erle. We need one enlightened mind like you to set visions and directions.